THOYEN App Redesign

UI/UX

UI/UX Design for THOYEN, a platform-based freelance service app connecting customers to college students looking to earn extra income.

In early 2021, I was recruited to redesign the user interface for THOYEN, an innovative platform akin to TaskRabbit, specifically geared toward college students. THOYEN’s mission is to empower students to earn side income by completing odd jobs such as cleaning, moving assistance, and tutoring, while simultaneously providing businesses and customers an efficient way to have their needs met within their campus communities. The platform features an automatic job-matching system that assigns tasks to users based on their profiles, allowing students to either accept or decline jobs according to their availability and preferences.

My role in this project was to create a comprehensive, modern design system that could be seamlessly implemented across both mobile and web interfaces. My approach prioritized accessibility, intuitive user flows, and visual consistency, ensuring that the experience remained simple and engaging for a wide range of users, including busy students managing multiple priorities and local customers seeking reliable service.

The project began with a complete audit of the existing user experience and UI components. I collaborated closely with stakeholders to identify key pain points, particularly in areas such as profile customization, payment processing, and task tracking. My research informed the creation of a cohesive visual language that incorporated clean typography, purposeful color contrasts, and dynamic, user-friendly icons. One of the central challenges was balancing the platform’s dual-sided nature—catering to both task providers and customers—while maintaining a unified interface that felt approachable and empowering for both user types.

In redesigning the dashboard, I introduced an updated structure that provides users with a clear snapshot of their current earnings, performance ratings, and available tasks. This interface emphasizes at-a-glance information, supported by an easily navigable bottom navigation bar for core actions such as viewing active tasks, managing schedules, and updating profiles. Additionally, I incorporated smooth micro-interactions and feedback mechanisms to create a sense of responsiveness and delight, especially when users accept tasks or complete transactions.

The payment and account management features received a substantial overhaul. I introduced an intuitive card and bank linking interface that streamlines the process for users, ensuring that their financial information is secure while maintaining clarity. Throughout this process, I adhered to best practices for UI accessibility, including text scaling for readability and ensuring button sizes and tap zones were optimized for mobile usage.

The promotional features, such as rewards and discounts, were reimagined with a focus on student-centric benefits. I designed an offers section that visually highlights active deals with engaging card layouts that draw attention to key details while remaining unobtrusive.

Ultimately, my redesign of THOYEN aimed to elevate the platform’s usability and aesthetic appeal, making it an indispensable resource for students navigating the gig economy. By introducing a scalable design system, I ensured the platform’s components could be easily adapted and expanded as the app grows. The final outcome is a dynamic, student-friendly platform that maintains a polished and professional edge, reflecting THOYEN’s commitment to creating meaningful work opportunities within college communities.